Brand Development
Identifying new opportunities & brands for new business development, developing brand identity, strategy and white space in the market and how to stand out.
Creative Direction
A brand is only as relevant as the creative vision that is carried through all aspects of the the brand. We have the brand acumen to lead this vision at new brand launch, reimagining & reinventing a brand and supporting existing brand business.
Brand Tailored Trend Forecasting
Strong brands know it’s important to use trend research, consumer behavior, macro and micro trends to support their brand strategy and product development. We tailor trend specifically to your brand, consumer and calendar needs for the season.
Design & Art Direction
Design & art direction is the vision that sets the tone for the seasons product development. Creatively the mood, color palette, textile art direction, materials and trims that are of focus using the consumer mindset and trend analysis. Great brands know that this direction is backed with strong visionaries and strong strategies.
Product Design
In a saturated market product design requires not only great ideas but consumer centric ideals, white space in the market, innovation, vision and a team that is focused on bringing the best product to life. Let us be your team.
Graphic Design
A visual representation expressed through typography, layout, color, and storytelling visuals creates the brand expression. This content will provide an articulated vision to align with the brand’s guidelines. These are essential to create cohesion and consistency from launch to evolution.
Assortment Planning
Mindful product assortment planning is key to meeting the consumers needs at the right time. Being planful about your product, the flow in which it sets, coordinates, layers and updates will help your businesses planning, gross margins and retail structure.
Consumer Insights
It is pertinent the consumer is at the forefront of all brand and product decisions. Product is created to solve a problem, excite or meet a need of the consumer purchasing the product. We use consumer insights to get in the trenches with the consumer, understand them, hear them and innovate through robust surveys, interviews, data, design development feedback and product testing.